CONCORD is returning to the centre of the watchmaking stage by making a 180° turn in terms of image, innovation and creativity. The brand is taking up the challenge of a daring new repositioning strategy, breaking away from its heritage, while sweeping aside all vestiges of conformist watchmaking attitudes.

A new century. A new era. New aspirations. Following a thorough makeover, a first creation - C1, emblematic and radical in many ways, defines the new Concord profile. CONCORD now displays a new identity, released from its roots and traditions and brining its own unique dimension to the international watchmaking sphere. A metamorphosis revealing a brand identity with a confirmed, clear-cut and uncompromising character.

Today, CONCORD is placing the emphasis on international development, while pursuing the strategy deployed over recent years, especially in the Middle East and Asia .Concord is reconstructing time, clearly placing its extraordinary creations in, and for the 21st century.